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Red Cameras Price Drops.

The times are changing.

Remember those days when you was the envy of all your friend because your camera was able to shoot HD 720 then 1080P while they still were shooting SD?

Now your typical phone can shoot amazing HD video too.
We have all seen the amazing footage that comes out most DSLR’s.

Then we have Red cameras who has always been the creme de la creme with its higher than HD (1920 x 1080) resolution.

Just look at the chart below to compare how much more information, screen imagery and resolution a red camera shoots compare to that HD cam you own.

Our average, run-of-the-mill HD has a puny 1080 lines of vertical resolution. 5k, the new new thing, has… well, you guessed it, 5,000 lines of resolution. These camera come courtesy of RED, a small camera manufacturer which has been making a big splash as a better and cheaper alternative to traditional movie cameras (they have a lot in common with dSLRs, which have also been cutting into the traditional high-end territory but also has large clan of snobby fan boys).

James Cameron just picked up 50 RED Epic-M’s (for a shiny $2.9 million, or as James Cameron understands it, lunch money) to shoot Avatar 2. As you can see, 5k is far higher resolution than “HD” – and clearly, there will be two of them shooting together to give you the real 3D which made Avatar stand out.

What does this mean? Expect higher resolution special editions to come out for years (decades?) to come, as your puny TV catches up with Mr. Cameron.

Red had the market cornered being by far the only company trully dedicated to resolutions of this magnitude but with a hefty price tag, a full working rig would run you around $70,000 to get running, up until now when Sony and Canon decided they needed to jump on the band wagon causing Red to Drop its prices in order to compete and eat.

The older Red 1 last year could have ran you $25.000 now you can get one for $4,000

The reason for this comes from the Head Honcho himself Jim Jannard:

10-26-2012, 07:39 PM
Everything in the electronics world changes… usually for the better, cheaper and faster. EPIC just did.

We have learned how to make EPICs in quantity, lowered our assembly costs, found better suppliers and paid off our NRE.

That means we can continue to charge the same for an EPIC (and now make an obscene amount of profit) or lower the price.

Those of you that paid the initial price hopefully got your money’s worth. It was the best price we could offer at the time. You rented your cameras. You used them to generate income by shooting projects.

The industry struggles how to handle it when technology gets better for cheaper. We just tell the truth.

We are ready to lower prices on EPIC.

So if you bought an EPIC did you lose? Only if you did not put your EPIC to work. These are professional tools. They need to work. That is your responsibility.

Is your EPIC still relevant? Absolutely. Can it be upgraded to Dragon? Yes. Is it frustrating that you paid $X and it will soon be sold for some percentage less than X? Yes. But this is the nature of electronics. It has been. It is. And it always will be.

I paid over $2400 (in 1984 dollars) for an original 1984 Macintosh. That is over $4000 worth of today’s money. It had no hard drive. It was 128K of RAM. 3.5″ floppys. All I could do with a 1984 Macintosh was MacPaint and MacWrite.

Today… for $4000 you can buy an iMac with a ton of RAM and a bazillion times more in storage that is 10,000 times faster and more capable with a billion times more applications. If you thought the world was changing rapidly then… hold on to your hat. We now live in the world of exponential.

So. We could easily pretend and invent a new model to justify a lower price with higher performance. You are too smart for that. So are we. Instead… we will just lower the price of EPIC.

EPIC continues to be modular. Dragon will be an upgrade. Meizler is a module. All is good in the world if you accept the fact that everything gets better, cheaper, faster and for less money over time.

If you bought an EPIC in the past 30 days… we will offer a credit towards accessories. That amount will be posted along with the new EPIC pricing. Nov. 1st is when it happens.

Here is to transparency and honesty. Here is to the future. This is all an experiment. Let’s see how it goes…


Click here are some of the recent films shot on Red.

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